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Cheila Gibbs


Born in Portugal and educated in Austria, Gibbs is a true citizen of the world, having travelled extensively and working in the hospitality industry in several countries, from Austria to the USA. It was during these travels that she acquired a true passion for quality luxury services and a love and desire for opening new and impactful venues.

Create Generate concept was built while Gibbs was working for the best hotel and restaurants in London. She identified a huge gap in the market for good operators in London and worldwide. Building an impressive roster, Gibbs’ first A to Z project was Terry Venables’ La Escondida Hotel in Spain, resulting in the nomination of one of the 15 best new hotels in the world within its first year of trading. The company is now currently working side-by-side with other renowned hoteliers and restaurateurs.

Create Generate has successfully opened, managed and transformed some of the most talked-about restaurants, hotels and members clubs, including Bistro du Vin, Soho House’s Dean Street Townhouse, Pizza East in Shoreditch and Notting Hill, Burger & Lobster and West 36 — to name but a few.

Gibbs shows no signs of slowing down with multiple and continuing plans in the pipeline: returning from LA to open the All Bright Women’s Members Club. From being one of the main speakers at Pure Life Experience, appointed as F&B advisor at HIP Hotels offering support to the hotels on the F&B side of the business and most recently Gibbs was featured together with another 20 extraordinary women on the cover page of Passion Vista collector’s edition “Women Leaders to Look Up to in 2021” celebrating the spirit of womanhood.